BMW Motorcycle

Rider Stories is a series of videos profiling BMW Motorrad riders across the United States to learn why they ride and to showcase their unique style of expression, ultimately demonstrating the ethos of Make Life A Ride. In each vignette we are taking off the helmet to profile authentic BMW motorcycle riders that are passionate brand ambassadors who have truly embarked on the journey of making life a ride. This series looks beyond the racetrack and seeks to explore the deeper emotional connection to owning and riding a BMW motorcycle and how it can lead to a more fulling-self.

Brand Strategy                    Creative Direction        Story Development        Film Production                    Script Writing

Erin Sills is one of the most accomplished women in motorcycle racing and a driving force behind Women Riders Now - World Land Speed Record Holder. She holds 45 National and World Land Speed records.

International female team competitor Jocelin Snow explains how size really doesn’t matter when it comes to riding. Jocelin's aim is to inspire other female riders to aim high in their own riding aspirations, even if height might not be their strongest point.

Shawn has come to understand the finer points of motorcycle riding. He has harnessed this knowledge to help train and educate product representatives, and Brand Spokesmen for BMW Motorrad USA.